Supreme, the iconic streetwear brand, was founded in 1994 by James Jebbia in New York City. What began as a small skateboarding shop on Lafayette Street has since evolved into a global cultural phenomenon, influencing fashion, art, and street culture around the world.

The brand's name, Supreme, reflects its ethos of seeking the highest standard in quality and style. Jebbia envisioned a space where skaters, artists, and creatives could come together, blending the lines between fashion and subculture. This vision laid the foundation for the brand's unique identity.

Supreme's signature box logo, designed by artist Barbara Kruger, became an instant symbol of exclusivity and rebellion. The minimalist design, featuring white Futura Bold Italic text on a red background, has become one of the most recognizable logos in streetwear history. Limited releases and "drop culture" further cemented the brand's reputation for scarcity and desirability.

Over the years, Supreme has collaborated with a diverse range of brands and artists, from Nike and The North Face to Kate Moss and Takashi Murakami. These collaborations have not only expanded Supreme's reach but also solidified its position as a bridge between high fashion and street culture.

Despite its mainstream success, Supreme has remained true to its roots. The brand continues to support the skateboarding community and street culture, sponsoring events and creating products that resonate with its core audience. Its ability to stay relevant and influential in an ever-changing industry is a testament to its authenticity and innovative spirit.

Today, Supreme stands as more than just a clothing brand; it is a cultural icon that has shaped and defined the streetwear movement. From its humble beginnings in New York City to its global dominance, Supreme's story is a testament to the power of creativity, community, and unwavering vision.